Management Team

Meet the Team

Z. Ed Lateef - Founder

Ed Lateef is the Chairman and Founder of Total Herbal Care, started in 2001. It was originally founded in the US as the reseller of Ayurveda products. He is a seasoned Entrepreneur and has founded different enterprises across various verticals. The businesses are grouped under the primary holding company - Limelight Capital, LLC. As the leader of the team, he has been driving the vision of growth for the entire group.

He has a strong sense of passion for nutrition, preventive care, healthcare, and his earnest efforts have led to the creation of a successful pathway for Total Herbal Care. His interest in Healthcare is driven by his vision to offer the world’s best organic herbal products based on Ayurveda, which he believes to be the core healer for all ailments.

Raveendra Kamat K S - Managing Director

Mr. Kamat is an Electronics & Communications Engineer and has been associated with the solar energy industry for 32 years. He brings in the knowledge and expertise gathered from over two decades in the areas of Techno-commercial sales, business development, training, consulting and management. In his current role as Managing Director, his responsibilities include strategic planning for the company’s growth and expansion in the Indian healthcare market.

He will also play a critical role in strategic initiatives regarding M&A activities, joint ventures, financing, and other external company matters. Before joining Total Herbal Care, he held the position of Director, Consulting Services – Techno-commercial for Entel Technologies Private Limited. He has also held various major portfolios in companies including Conergy, PV Line, Tata BP Solar, and Central Electronics.

Dilip Kumar J - Production Manager and Executive

Dilip is a Post Graduate in M. Pharmacy (Dept. of Pharmaceutics), and has worked as Assistant Professor in Oxford College of Pharmacy, Associated to Regional Ayurveda Research Centre of Metabolic Disorders- Ministry of AYUSH, Bangalore. He has contributed in research for various formulations in Allopathy & Ayurvedic division.

He has worked as Reviewer for European Journal of Medicinal Plants and is a lifetime membership holder of APTI (The Association of Pharmaceutical Teachers of India). He has attended & presented several papers in National & International conferences across India. He has published several articles in International Journals (UGC Approved).

He has also attended several National & International Conferences and has also written a book on cosmetics - “A Concise book of Cosmetic Science”, which has been published by Birla Publications, New Delhi. He has struggled to bring a potent, therapeutic & healthy food grades, supplements, which has medicinal properties for various ailments in different forms as per consumer’s convenience.