Meet The Visionary
The Founder Behind Total Herbal Care
20+Years Leadership
Z. Zed Lateef
Founder & CEO, DrNewMed | Total Herbal Care Holdings, LLC
"Founded Total Herbal Care in 2001 in Texas, USA. Later expanded the brand across Europe through a partnership with Himalaya Global Holdings, building Himalaya Wellness Latvia into one of Europe's leading herbal wellness brands. Now bringing that experience back to India to grow the nutraceutical business here."
Key Highlights
- Founded THC in 2001: Launched Total Herbal Care in Texas, USA.
- Built the Brand Across Continents: Scaled Total Herbal Care's footprint across the USA, Europe, and India.
- Led the Transition to Himalaya Wellness Latvia: Transformed THC Jersey Ltd. into Himalaya Wellness Latvia.
- Built International Distribution Networks: Led herbal and botanical distribution across multiple countries.
- 20+ Years in Leadership: Over two decades leading growth in global wellness.
- Now Focused on India: Leading DrNewMed's strategy and growth in the Indian market.
Milestones & Impact
- 2001Founded THC in Texas, USA, the starting point for what would grow into a global herbal wellness business.
- Himalaya Wellness LatviaBuilt one of Europe's leading botanical wellness brands from the ground up, through a strategic partnership with Himalaya Global Holdings.
- 20+ YearsTwo decades of experience in global wellness leadership, supply chain, and building brands across borders.
